Google added a new filter that weeds out domain name spamming. Can anyone really remember a site called, best-car-insurance-viagra-pills.com? It only affects the ones that have low quality content and serves no purpose to the user. This is where branding becomes an important role with your product or services. Some of the biggest online retailers have the silliest names, but you end up remembering them. For instance, Zappos. What the hell is it?